Del Taco – why it exists

I’ve often wondered how Del Taco survives when it’s vastly inferior to Taco Bell. I’ve had this disucssion with several different folks and I’ve recently realized why they survive. While Taco Bell is open late most of the time, Del Taco seems to locate themselves around locations where they are one of the few businesses open late so people have to eat there if they are hungry at night. At least that’s my super-unscientific deduction after pondering this one too many times (ok that makes it like pondering it five times I guess)…